I help companies build ROI generating employee thought leadership or advocacy programs

Get employees onboard, help them create their personal brands, attract new employees, and drive new leads and sales!

Hi, I`m Deividas Budginas

For the last 10 years, I have worked in marketing, and for 6 of those years, I managed a digital agency with clients that wanted to empower their employees to become brand ambassadors. We have created and improved employee advocacy programs. However, at some point, it became clear that more was needed.

Employee advocacy is only the tip of the iceberg. If you want to create a program that would be sustainable and generate better ROI for the company, you need to create value for employees too.

This is how the Employee2consumer framework was born, and it grew into a full-scale strategy. It helps B2B companies and their employees reach their full potential by growing their personal brands, making them thought leaders, and getting the right tactics in place to reach more people and build trust, drive sales, and generate leads.

Brands I worked with

Does this sound familiar?

You can`t get your team members to start building their personal brands.

You tried employee advocacy and the program failed.

Everyone was enthusiastic about the employee advocacy program only for the first 1-2 months.

You don`t know how to prove ROI of employee thought leadership to your C-suite.

You don`t know how to structure employee communication to get the best results.

Current ambassadors are creating artificial content that generates no real impact.

You are stuck with one channel - Linkedin.

Your marketing department or agencies are creating content for your employees, and you would like it to be done by themselves.

These are the issues that many companies face. Employee2consumer framework has solutions that can help solve it and achieve positive results in employee advocacy and thought leadership!

Let's solve it together!

Go beyond the tip of the iceberg!

Even if an employee advocacy program gets more brand awareness and engagement, it often fails to create a more significant impact. It is because employee advocacy is just the tip of the iceberg.

Employees who create their personal brands and become thought leaders could generate bottom-line results, help with reputation issues, and increase ROI of marketing activities.

This is where E2C methodology comes in – it takes the best practices of Employee advocacy and goes beyond to create a proper thought leadership program.


Why it`s time to act now?


People are 3x more likely to trust company information shared by an employee than that shared by a CEO.


62% of B2B customers respond to salespeople who connect by sharing content and insights that are relevant to the buyer.


Leads developed through employee social marketing convert 7x more frequently than other leads.


An employee advocacy program costs 1/10 of paid advertising.


92% of B2B customers are willing to engage with sales reps who have positioned themselves as an industry thought leader.


54 % of B2B decision makers Purchased a new product or service from the organization that they had not previously considered buying after engaging with a piece of thought leadership.


65% of buyers say thought leadership significantly changed the perception of a company, for the better, due to a piece of thought leadership.


Companies with a high number of employees sharing high-quality content and thought leadership are 58% more likely to attract talent.

How can I help you?


Analysis of your current employee advocacy program and strategy sessions on potential solutions. Guidance on starting from scratch.


A comprehensive strategy that combines the goals, framework designed for your company, employee roles, tactical plans, and support system.


In-depth training sessions for employees, C-level, and the whole company about employee thought leadership strategy and execution.

Guidelines and Policies

Documents that help employees navigate between communication practices, goals, and company`s values.

Thought leaders` selection

A proven process in researching, evaluating, selecting, and training potential employee advocates and thought leaders.

Internal and external audits

Evaluation of company`s and employee brands and current communication.

Get in touch!

Let`s start a conversation about employee thought leadership in your company!