Personal Matter is a human-focused marketing agency. We build the strategies, programs, and frameworks that put your people at the center of how your organisation communicates, sells, and grows.
The most effective marketing doesn't come from brands. It comes from the people inside them.
What personal matter means
The name isn't accidental. It works on three levels at once — and so does everything we do.
Personal matters
The research is not subtle about this. Content from real people reaches further, is trusted more, and converts better than content from brands saying the same thing. People respond to people.
A personal matter
The work is never abstract. Your specific people, your specific culture, your specific business problems — that's what shapes every strategy we build. What works for someone else usually doesn't work for you.
Person as matter
Like the particle at the center of a structure. A person is the fundamental unit of marketing that builds trust, closes deals, and creates reputation. Remove them, and the whole thing collapses into noise.
The numbers behind the conviction
Up to €40 000
ROI for employee advocacy programs.
320%
increase in employees content quality after employee advocacy programs established
50+
clients in the last 3 years.
300%
Linkedin message to call conversion increase for B2B social selling client.
10+
our own research and analysis created.
1200+
executives, employees and sales people coached.
Clients who trusted our philosophy
Employee advocacy
Your employees are the most credible communicators your brand has — and most companies leave that entirely untapped.
We build structured advocacy programs that turn passive employees into active thought leaders:
people who communicate genuinely, consistently, and in ways that serve both their personal growth and your business goals.
This isn’t about getting employees to share company posts.
It’s about helping them develop original voices, build professional visibility, and create content that attracts candidates, clients, and partners — because it comes from real expertise, not a corporate content calendar.
What you get with our employee advocacy approach:
Context we bring – research we did ourselves:
- Eight years of practice — 40+ programs built, 1,200+ advocates personally mentored across sectors.
- Proprietary research on 1,800 organisations and 106,000 employee LinkedIn accounts — what works, what fails, and why.
- Sector benchmarks across services, manufacturing, energy, real estate, finance, and more — your industry is likely already in our dataset.
Corporate LinkedIn strategy
Being on LinkedIn is not a strategy. Posting regularly is not a strategy.
A strategy is what determines what you say, to whom, in what format, at what pace — and how all of it connects to business goals. Most companies skip this and wonder why LinkedIn isn’t working.
We build the complete LinkedIn operating framework for your organisation —
- page philosophy,
- content pillars,
- campaign structure,
- ad strategy,
- visual direction,
- employee advocacy integration,
- measurement system.
Not a slide deck. A working system your team can run from day one.
What you get with our Linkedin strategy approach:
Context we bring – research we did ourselves:
- 1,000+ company Corporate LinkedIn report — topics, frequency, ad usage, executive visibility.
- 100-company content quality analysis — what top performers post and why it works.
- Sector-specific benchmarks and direct competitor analysis.
Social selling
Most B2B sales teams have two problems they don’t talk about in the same breath.
- Their salespeople are invisible on LinkedIn — so when a lead looks them up before replying, they find nothing.
- And their outreach is templated, automated, and immediately recognisable as such — so it gets ignored.
Social selling fixes both by bringing social to the equation. We help your sales team build the kind of LinkedIn presence that makes a lead want to respond — and develop the outreach methodology that actually gets them into a call. Not by being louder. By being more useful, earlier in the conversation.
Our social selling framework:
Context we bring – research we did ourselves:
- 1,500-company analysis: LinkedIn presence, ad activity, and sales team visibility.
- 300 B2B sales rep profile audit — what good looks like vs the average.
- Qualitative research on outreach tactics, response rates, and what actually converts.
Executive communication
When a leader communicates publicly, it shapes how the entire company is perceived —
by future employees, clients, investors, and the public.
Most executives know this.
Most don’t know where to start, what to say, or how to be credible without sounding like a press release.
We help leadership teams find their voice and build a communication presence that reflects who they actually are — not a polished corporate persona.
That authenticity is precisely what makes it work.
How we work with executives:
Context we bring – research we did ourselves:
- Newest research: 1,000 executives across the Baltics studied — what they communicate, how often, and the gap between visibility and impact
- Sector benchmarks on executive LinkedIn activity — your leadership team likely already in our dataset
Personal branding
Your expertise is not the problem.
The problem is that the right people don’t know about it yet.
Personal branding is the work of making your knowledge, perspective, and experience visible — so that opportunities, employers, and recognition start finding you instead of the other way around.
This is an individual service for professionals who want to build genuine public authority in their field — whether that means:
- career advancement,
- consulting opportunities,
- speaking invitations,
- or simply being known as the go-to person for what they do.
What you get in our Personal branding consulting:
“My whole career has been in marketing – CMO, my own agency, and then consulting. For years I watched the same pattern repeat – brilliant people working at great companies, and all of that brilliance getting lost in corporate content that nobody wanted to read. Personal Matter is built on the opposite idea: let the people speak. They already have everything the marketing team is trying to manufacture.”